Our mission is to source and ultimately create the most functional, stylish, and affordable toe-friendly footwear, so your body can move as it was designed.

 

Our Story

“You’re going to need surgery one day.”

That's what the doctor told me in 2021, after three years of constant toe pain. The discomfort meant I couldn't put full weight on my big toe while walking. As a hiker and runner, just walking on gravel triggered the pain.

The X-rays confirmed tendonitis and bunions. When I asked what I could do, his final answer was: "It will only get worse. You'll need surgery eventually."

I couldn't accept that answer. So, I started digging for alternative solutions and learned about barefoot shoes and toe spacers.

When I switched to toe-friendly footwear and gave my toes the space to move naturally, my bunions didn't get worse—they actually started getting better.

But it was hard finding toe-friendly shoes that were affordable and actually looked good.

That's why I created GroundLevel. We exist to provide functional shoes that help your body move naturally and look great. We put the health of your feet first, without compromising style.

 

Our Values

Our values are simple, honest, and built on the truth about how the human body is meant to move.

1. Uncompromised Design

We source toe-friendly shoes with intentional style.

2. Relentless Progress

We start by sourcing the best, but we are driven to create the next standard of functional footwear.

3. Grounded Philosophy

We believe that feet are meant to move freely, as it was designed.